Did you know Brian Hart produces demos for other voice talent?

It’s something I really enjoy doing and I am pretty good at it if I may say so myself.  If you would like to discuss producing your next demo please contact me.

Samples of Demos produced by Brian Hart

Russ McLamb Rock Imaging

Russ McLamb Country Imaging

Caryn Clark Radio Imaging

I produce all my own demos so you may listen to them also.  Read more after the jump if you are interested in learning about the demo production process.

Evaluation:

Now this subject is a bit tricky and I’m going to try to write it without being rude or arrogant.  I’ve recently implemented an evaluation process before I produce any demos and I may ask you to send me a copy of your current demos or samples of your work before I agree to produce anything.

Why?  Well, here’s the deal:  I love producing great demos. On the other hand it really drains my enthusiasm and saps my creative energy if I feel you aren’t ready for me to produce a demo for you yet.  I hate the idea of wasting your time and mine by creating a demo that isn’t going to bring you work.  My wife says I should just shut up and take the money but I can’t do that.  Producing a good demo is a very time intensive process and it’s expensive.  I need the satisfaction – and since you’re paying for my expertise you deserve the peace of mind – that comes with knowing it’s the best work it can be from your delivery and my production.

How much does it cost?

Well that depends.  Do you already have pieces you wish me to put together and re-master as a coherent demo or are you asking me to provide sample copy for you to voice?  Do you want me to direct a session or two via phone patch (I like to do this with newer talent)?  Do you want your demo to have a huge production value or should it be more minimalist?  There are a lot of variables that I customize for each individual’s style and type of demo so discussing your needs with me while asking me for a quote is best.

Right now my base rate for a commercial demo is $500.00 if you provide the workparts.  Imaging demos start at $750.00 each.  Expect to pay a bit more if I provide the copy or if you want a sound that is very labor intensive.  I have literally thousands of royalty free music beds and sound effects I include in my rates but if there’s a particular bed you want to purchase from a music source that might cost a little extra.  If you want me to produce more than one demo I have discounted rates available depending on how many and what type of demos you need.

I’ll ask for a deposit up front, with the remaining balance due upon completion of your demos (when you are satisfied with them of course!)

How many demos do I need?

Good question.  For starting talent I generally recommend one commercial demo along with one or two other styles such as narration, audiobook, IVR/telephony etc depending on your interests and where you think you might find work.  If you are interested in radio imaging you should count on at least three different specialized imaging demos.  Imaging and promo work are very tough nuts to crack so I highly recommend you explore the field and realistically analyze your commitment and chances for success fully before committing to making demos.

What files do I get?

When you are satisfied with your demos I will provide you with the produced version in your choice of .wav, .mp3, or .aiff files as well as providing you with a copy of the session files you may use for future revisions.  I also archive all my projects locally so if you wish for me to revise your demo in the future (add a new commercial for example) it’s easy for me to do so at a very reasonable rate.

Do you have more questions or would you like to discuss your demo with Brian Hart?  Contact Brian Hart for further information.

Multi Track Mix in Adobe Audition 3.0

Panning

Let’s be technical for a bit – and I’m going to use tech terms and jargon in this posting so be prepared if you’re new to the production game.  This post is for all you creative services directors, production directors – whatever it is you call yourselves in radio these days.  Me?  I prefer prod guy (or girl) or if I’m feeling particularly cocky: prod guru.  Yesterday I was working on a piece with a very high production value.  Lots of compression, reverb, EQ, various whooshes, stutters and gizmos.  You get the idea.  I decided to spice it up a bit more with some creative panning and that’s when I broke one of Hart’s rules:

Hart’s Rule #214

“Never pan a track more than 30% out of center”

I was playing with a plugin I’ve got that has some pretty neat panning effects and it sounded great in the studio.  Just awesome.  So I finished the piece up and ftp’d it on out into the ether.  On my way to pick up my son at daycare I decided to listen to it on my iphone because; boy I just really nailed that one.  Hmm, where’s that cool panning effect?  Yeah, couldn’t hear it at all.  I plugged the phone into the truck’s sound system.  Still couldn’t hear it.  That portion of the VO had vanished faster than  Bernie Madoff’s golf buddies.  That  reminds me of another of Hart’s rules:

Hart’s Rule #3

“Listen to your mixes outside of the studio”

But that’s a topic for another post.  Back to panning.  When you are playing with stereo effects in your mixes it’s generally a good idea to mix for mono compatible stereo.  Don’t pan a track more than 30% out of center.  Your vocal track or effect or whatever it is will stay nicely in the mix if you have to convert to mono at some point in the future.   And there are reasons you might.  If you happen to have an AM stick in your cluster you know what I’m talking about.  Sure some AM setups will handle a stereo file but what if the sum gets reversed somewhere?  Engineers do make mistakes occasionally despite what they may tell you. That beautiful commercial or promo you produced either sounds like crap or is unintelligible over the air.

Believe it or not a small percentage of your audience still listens to your FM in mono too so a mono compatible mix keeps them happy as well.  For that matter I know quite a few FM talkers that broadcast in FM mono to help out the signal footprint.

Mono files work best for phone systems and some internet applications too if you plan on playing the station or a set of promos through your phone system for example.  So it’s generally a good idea to keep your panning at a reasonable level.

Like most rules this one IS meant to be broken:  There’s a PSA about driving out right now where the VO only speaks in the right channel for a bit.  It’s cute, it’s clever and memorable, and it emphasizes the point of the PSA very well.

I’ve heard some killer imaging where the stereo field is wider than Kevin Smith’s butt.  And there are times when I too follow the sage words: Go Big or Go Home.  Just make sure you know the final destination of your mix and that it doesn’t need to be mono compatible for sure before you break that 30% threshold.

Now the savvy among you are saying, “But wait, Brian you played your mix in stereo devices so it shouldn’t have mattered.”  Right.  It shouldn’t have but it did. So I investigated today.  The new plugin I was playing with sounded great in the multi track mode but after I ran the mixdown through a multiband compressor with the brickwall limiter set it royally screwed it all up.  Yet another lesson – pay attention to how your plugins interact with each other.

So there you have it.  Hart’s rule #214

Agree?  Disagree?  Leave a comment below.

-Brian Hart is a prod guy guru and voiceover  actor.